10 Aspects of Executive Presence

Hi readers,

Over the last 18 years that I have essayed various roles in Sales and Marketing in B2B and B2C businesses, I have realized that soft skills and executive presence do make that comparative difference between a good performer and an excellent performer.

I have always maintained with my team that developing and acquiring ( improving) your soft skills, and creating executive presence was just as important as having selling skills.

Some of my ideas on what constitutes executive presence are shared here-

  1. Genuine. Open, straightforward, comfortable in your skin; no BS or sugarcoating.
  2. Passion. You love and feel strongly about what you do and how you do it.
  3. Clarity. Communicate thoughts, feelings, and insights in crystal clarity and simplicity.
  4. Intelligence. No way around this one, and yes, it shows through.
  5. Insight. Ability to boil complex factors and mounds of data down to rare conclusions.
  6. Determination. Driven and full of purpose, determined to achieve and succeed.
  7. Confidence. Not overconfident, but with enough self-doubt to be objective.
  8. Humility. Willing to admit mistakes, misjudgment, fear, and uncertainty is endearing.
  9. Courage. Willingness to take risks and take a position against considerable odds.
  10. Humor. Not over-the-top, but in the right measure, brings down other’s defenses.
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