Over the last 18 years that I have essayed various roles in Sales and Marketing in B2B and B2C businesses, I have realized that soft skills and executive presence do make that comparative difference between a good performer and an excellent performer.
I have always maintained with my team that developing and acquiring ( improving) your soft skills, and creating executive presence was just as important as having selling skills.
Some of my ideas on what constitutes executive presence are shared here-
- Genuine. Open, straightforward, comfortable in your skin; no BS or sugarcoating.
- Passion. You love and feel strongly about what you do and how you do it.
- Clarity. Communicate thoughts, feelings, and insights in crystal clarity and simplicity.
- Intelligence. No way around this one, and yes, it shows through.
- Insight. Ability to boil complex factors and mounds of data down to rare conclusions.
- Determination. Driven and full of purpose, determined to achieve and succeed.
- Confidence. Not overconfident, but with enough self-doubt to be objective.
- Humility. Willing to admit mistakes, misjudgment, fear, and uncertainty is endearing.
- Courage. Willingness to take risks and take a position against considerable odds.
- Humor. Not over-the-top, but in the right measure, brings down other’s defenses.