This is the 3rd part of my series…secret enemies of sales pros…
Any guesses on who this enemy is?
Hint- Marketing GURU, the next Philip Kotler ( aka MAD MAN !!)
- Typical Job Titles: Chief Marketing Officer, Vice President of Marketing, Marketing Manager, etc.
- Distinguishing Characteristic: He thinks that marketing “drives” sales or that sales is just the operative arm of a marketing campaign.
- Why He’s Your Enemy: He adds to the cost of sales, but adds nothing of value to the sales process.
- How He Screws You Up: He spends big money on product videos and brochures full of biz-blab that makes customers roll their eyes.
Since I have managed roles of sales head and CMO over the last 18 years, I can take liberty to paint marketing folks as villains!!