This blog is for those of us who have been engaged in retail management roles during our careers.
Its a dog eat dog world out there in modern retail. You are up against competitors who are vying for the best shelf space at the retailers end.
There are a thousand brands in your category and its a real fight out there!
So what do you do to get your product and brand out there at the best “sweet spots” , where the chances of your customer to get to see your brand, and then decide to pick your brand over your competitors, are high.
Well ..it takes a bit more than schmoozing with the floor manager and the shop manager to get your brand right where you want it…it does take a fair amount of solution selling skills, and here’s how you could win.
METHOD #1: Show the manager how to…
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