The 10 best questions to warm up a cold prospect

Hi readers,

Apologies for the sabbatical from my blogs…been busy on-boarding in my new avatar as Vice President Business Development of a great technology startup that will disrupt the social media space in the remote , rural , under-served, economically deprived, Bottom of the Pyramid Markets. The company I speak of is called GramVaani media (http://www.gramvaani.org/)

All this while I have addressed a distinguished gathering at the Rockefeller foundation‘s , Rock Talk event, and participated at the RMAI round table.

During all this, I have had the opportunity to engage with a group of very bright, young women who are raring to have a go at key account management and sales with a great new  platform that is poised to disrupt the wedding services space in India.

They posed a very good question to me- what would be set of some basic key questions that could warm up a cold prospect in the first meeting, agnostic to the vertical or the profile of the prospect (client). And I started to think on this and came up with this list that I believe would serve many who have the same question bothering them.

here goes…

  1. What can you tell me about your organization… and yourself?
  2. What do you like about what you’re currently doing?
  3. What don’t you like about your current situation?
  4. What would you like to be enhanced or improved?
  5. Have you spoken to other solution providers to address your current specific challenge?
  6. What can you tell me about your priorities and your options?
  7. What obstacles are there in the way of this initiative moving forward?
  8. What will be your criterion of evaluating different options if at all?
  9. How much have your budgeted for this proposal/project?
  10. When do you wish to start?

Try these questions with a cold prospect and write back to me with your inputs and comments…

more than happy to ideate with you !

Happy reading

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2 thoughts on “The 10 best questions to warm up a cold prospect

  1. Pingback: The 10 best questions to warm up a cold prospect | Ashishtandon's Blog_The traveling Salesman

  2. Hi, i think that i saw you visited my blog thus i came to “return the favor”.
    I’m trying to find things to enhance my web site!I suppose its ok to use a few of your ideas!!

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