Better Questions = Faster Selling

Hi readers,

This blog is a natural fit after my blog on https://ashishtandon.wordpress.com/2013/05/04/the-10-best-questions-to-warm-up-a-cold-prospect/

After you have suitably warmed a suspect to a prospect, what sort of smart questions do you need to ask such that your sales cycle is reduced and you are able to close a deal at the earliest, at the same time, creating client delight.

I figured that an appropriate example would be just the right thing to explain a suitable line of action that could get you your desired result.

Questions serve three functions in a sales conversation. First, they elicit more information about the prospect, thereby allowing you to learn more about how (and if) you can help. Second, they move the conversation forward, so that you can continue to ask more questions, and learn even more. Third, they help build rapport with the prospect so that you can more easily move the entire sale forward.

With that in mind, the absolute worst kind of questions to ask are those that have a one word , monosyllabic answer. Example:

Sales Rep: What CRM vendor are you currently using?

Prospect: Oracle.

While the above question does elicit information, it does not move the conversation forward. Making the question open-ended does both. Example:

Sales Rep: What was your decision-making process when you selected a CRM vendor?

Prospect: We put together a cross-functional team which looked at different vendors. We decided that Oracle would be the best choice for us.

Sales Rep: What were the most important criteria for the decision-making?

While the above question both elicits information and keeps the conversation moving forward, it would be even more effective if it also helped build rapport with the prospect. The easiest way to do this is to assume that the prospect has something uniquely interesting to say. Example:

Sales Rep: The economy is tough but I’ve read that your company plans to use sales technology to help weather the tough times. How did your team come up with that plan?

Prospect: Well, we’ve been through some similar situations in the past and, when we got early warning that sales might drop…

In the above question, the prospect has essentially been given the permission to brag about his firm and his participation in helping his firm be successful. Since people like talking about themselves and their achievements, the prospect will probably warm to the subject, and the entire conversation will be more productive. And that, in turn, will make the sales cycle faster.

Personally , an eclectic mix of open ended and close ended questions worked best for me during my roles as a solutions sales specialist.

Based on the vertical that you are engaged in and the product or service that you sell, ideally a set of 10 , a mix of open ended as well as close ended questions work best to help you close your sale with your client, and leaving the client feeling that in you he has a friend and consultant for life!!

Happy selling!!

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