BlackBerry Z10 prices come crashing down to as low as $49

The steep price cut announced by BlackBerry today was foretold by my team at HULT Boston some 9 months back in our assessment ! As a loyal BlackBerry user for the past 8 years, it is sad to see a once iconic brand in its last throes, gasping for breath !!
This is was only inevitable since they chose to ignore loyal brand users, could not identify key opinion makers among the loyal consumers, and did not react at the required speed to competitors like Apple and Samsung.
May be , this is phase 1 of RIP BlackBerry….